Our Story

He said. She said. And together they said "Let's."


Marriage is nothing if not a back-and-forth of ideas, nudges and armchair quarterbacking on the other's behalf (or to their chagrin). For Quentin (co-founder and Chief Executive Officer) and Rebecca Irey (co-founder and Executive Chef), raw foods the concept evolved into a lifestyle and then a business, making theirs a lively and ongoing volley.

Quentin turned Rebecca on to juicing. She, in turn, became "a great evangelist for raw foods," recalls Quentin. "We had battles early on about losing her to the kitchen." Six months of trial-and-error plus a breezy pregnancy while 100 percent raw made them both believers. Once Luke, their sixth child, was born, however, "cooking" raw took time Rebecca didn't have.

On a family RV trip, she told Quentin, "You know what would keep me raw? Making it for others." They hatched a business plan while waiting for the Fourth of July fireworks in Washington, D.C. The personal—keeping Rebecca raw—was soon eclipsed by business goals the likes of sourcing local ingredients and maintaining quality control. Still, she remains Pure Market Express' most discerning client, her passion evident in every dish.

Travel the unlikely path that's been Rebecca's culinary journey.